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A successful stand

How your stand is run plays an important role. Even great settings will not guarantee success if your staff do not know what is expected of them or how they should behave at the stand.

Goals lead into results

Your fair project requires a fair officer. The fair officer is responsible for your presence at the fair as a whole. The fair officer is responsible for your staff at the fair as well as meeting the objectives set for the fair.

Set goals for the fair. Keep the number of goals within reason: one main goal and 1-3 secondary goals. Good goals are realistic, concrete and individual. Read more about setting goals and examples of goals.

Staff is key

The staff at your stand will need to be bold with a can-do attitude. You should only pick personnel who genuinely want to work at the fair.

Don’t forget to train your staff in the workings of your stand. Remember to make sure that everyone is familiar with your goals for the fair. And don’t forget to reward your people for a job well done. You can reward your staff members for a collective effort as well as individual victories.

Effective fair work

At a fair, you are competing for the visitors’ time. That’s why conversations at the stand should be kept concise and effective. It is well worth it to spend some time in advance thinking of ways to open a conversation.

The fair officer should attend the fair and keep an eye on the performance of the stand. Slight adjustments can be made during the fair if things aren’t working.

How to be a success?

Nominate a fair officer with full authority and the support of management.

As the fair officer

  1. 1.Ensure that the staff at the stand are skilled with a can-do attitude and highly motivated2.Train your staff in how to behave at the stand3.Set individual goals and make sure that everyone is committed to seeing them through and remember to reward your people

Ill-advised behaviour

Typical mistakes

  • Chatting with friends
  • Sitting or leaning
  • Abandoning the stand
  • Talking on the mobile phone, reading a magazine or using a laptop or a tablet
  • Off-putting body language
  • Timidity or inability to engage with visitors
  • Moaning about the fair or bad-mouthing competitors
  • Sitting on the stand
  • Eating or drinking at the stand when not in the company of customers

Important at the stand

  • Positive approach
  • Committing to goals
  • Neat appearance
  • Greeting customers
  • Actively approaching customers
  • Listening to customers
  • Well thought out opening lines
  • Managing conversations