Tanzania Association of Tour Operators (TATO) at MATKA 2025: Showcasing Tanzania’s Tourism Excellence
The Tanzania Association of Tour Operators (TATO) is proud to announce its participation in MATKA 2025 Nordic Travel Fair, Northern Europe’s largest travel event, taking place in Helsinki from 15th to 19th January 2025. As
Tanzania’s leading tourism organization, TATO is dedicated to promoting the country’s unparalleled natural beauty, cultural heritage, and world-class safari experiences. This year, TATO will host a dynamic stand at Booth #7f128, where attendees can meet Tanzania’s top tour operators and explore tailor-made travel packages.
Showcasing Excellence: Meet TATO Members at Booth #7f128
Representing Tanzania’s vibrant tourism sector, the following TATO members will showcase unique offerings ranging from luxury safaris to idyllic beach holidays:
▪Beach and Safari Holidays
▪Biko Adventures Tours
▪Bush 2 Beach Safaris
▪Dare 2 Travel Consultants
▪Dege Adventures Zanzibar
▪Kibo Guides
▪Laitolya Tours and Safaris
▪Lifetime Safaris
▪Nuru Tours and Safaris
▪Nyikani Nature Trails
▪Roy Safaris Ltd
▪Tanganyika Wilderness Camps
▪The Retreat at Ngorongoro | The African Tulip
▪Velam Tours and Safaris
Tourism Reboot and FAM Trips for Travel Trade
TATO’s participation at MATKA is part of its larger Tourism Reboot Initiative, designed to reinvigorate Tanzania’s tourism sector by fostering new partnerships and increasing market visibility. As part of this initiative, TATO invites travel trade professionals to join its exclusive Familiarization (FAM) Trips in 2025. Carefully scheduled during off-peak seasons in early June, mid-October, mid-November, and early December, these trips ensure a personalized and impactful journey.
TATO FAM trips provide an in-depth exploration of Tanzania’s iconic attractions, including Mount Kilimanjaro, the Serengeti, and Zanzibar’s pristine beaches. Participants will experience Tanzania’s wildlife, culture, and luxury accommodations, fostering stronger collaborations between Tanzanian operators and global partners. Visit http://www.tatotz.org/fam-trips for detailed itineraries, dates, and registration. Secure your spot today!
Partnering for Sustainable Tourism
Supported by NMB Tanzania, TATO continues to champion sustainable tourism practices that benefit local communities and preserve Tanzania’s natural heritage. This partnership underscores a shared commitment to driving economic opportunities and promoting Tanzania as a world-class destination.
JOIN US AT MATKA 2025
TATO invites all travel enthusiasts, industry professionals, and stakeholders to visit Booth #7f128 and engage with its members. Discover why Tanzania remains one of the most sought-after travel destinations globally. For more details, visit: https://www.tatotz.org/travel-fairs-matka-fitur-2025-tato/
—
About TATO
Since its founding in 1983, TATO has grown from 35 members to over 300, representing nearly 80% of Tanzania’s tourism market share and as a credible leader in East Africa’s tourism sector. TATO is also an affiliate member of UN Tourism.
—
Contact:
Mr. Elirehema Maturo
Executive Director TATO – Tanzania Association of Tour Operators
Email: executivedirector@tatotz.org ; famtrip@tatotz.org
Mobile | WhatsApp : +255 713 230134 ; +255 767 024057
www.tatotz.org UN Tourism LinkedIn
