You can now use culture and combined sports and culture benefits to pay entrance fees to sports and culture fairs. Messukeskus Helsinki welcomes employee benefit users to Finland’s largest book industry event Helsinki Book Fair and to GoExpo for active movers.
The tax-free culture benefit expanded this summer to include entrance fees to trade fairs whose main content is sports or culture. Such events at Messukeskus Helsinki, Expo and Convention Centre are Helsinki Book Fair in October and GoExpo in March 2022, an event entity for sports, outdoor activities and photography. Edenred, Smartum, Eazybreak and ePass cultural benefits or combined sports and cultural benefits can be used as payment. The benefit is available at the cashier’s desks at the entrances of Messukeskus as of the Book Fair in October 2021. However, the sports benefit alone is for the time being not suitable as payment, and the benefit cannot be used for e-ticket purchases.
– The culture benefit is excellently suited for public fair visits just as it is suitable for visits at eg. gyms, ski resorts, cinemas and concerts. We have been waiting for this gesture from the fiscal authorities for a long time and we hope that in time it will be extended to our other events as well, says Maria Mroue, Marketing and Communications Director at Messukeskus.
Trade fairs presenting other themes are not covered by culture benefits, at least for the time being. Therefore, for example food, wine and animal fairs or fairs related to handicraft and home furnishing are still not covered by tax exemption. Likewise, boat, car and motorcycle fairs, for example, are also not yet included.
Messukeskus is a people-oriented media and an event house awarded for its safety, which creates growth through genuine encounters. Finland’s largest event organiser produces high-quality events and rents its facilities and services as an arena for live, hybrid and virtual events. In 2019, 1.1 million guests visited the events of Messukeskus. | www.messukeskus.com @messukeskus