Tomorrow’s home is clear, high-quality and functional – Habitare visitors value eco-friendliness and sustainable development

Tomorrow’s home is clear, high-quality and functional – Habitare visitors value eco-friendliness and sustainable development

Habitare, the leading furniture, design, and interior decoration event in Finland, offered visitors experiences in design and interior decoration. According to preliminary data, a total of 56.000 visitors, of which 11.000 were professionals, attended Habitare, Antiikki, HighEnd Helsinki, and two professional events during their five-day run. Habitare will next be held at Messukeskus in Helsinki, from 12 to 16 September 2018.

This year, Habitare’s theme was ‘Tomorrow’s Home’. A survey conducted among Habitare visitors sought to identify the trends that will appear in home interiors in the next five years. According to the survey, visitors envisage the look of their future homes to be clear with high-quality elements and eco-friendly furnishing materials. People pay more attention to the functions of interiors and furnishings than before, as 31% of the visitors estimate that functional aspects will be a consideration in their home interiors in the future. Last year, the corresponding figure was 18%.

In addition to seeking experiences and inspiration, people visited Habitare 2018 with the intention of doing some shopping. Almost 40% of the visitors are planning a minor upgrade to their home decor. A third of the visitors are planning to completely redecorate their home interiors, and 26% are planning to buy new furniture. In recent years, lifestyle products and interior decoration accessories have become more prominently featured at Habitare. This year, many companies offering these products and accessories made their debut appearance at Habitare, with the Japanese retailer MUJI being the largest of these.

Choices by the International Friend of Habitare

Masaaki Kanai, the International Friend of Habitare in 2017, and the chairman and representative director of MUJI, chose his favourites from among the Habitare offerings. According to Kanai, the best stand, beautifully combining wood and light, was that of Philips; the most interesting product was Kasper Nyman’s OBBY sofa (Supply); and the most interesting phenomenon was the reintroduction into production of Tapio Wirkkala’s K2 light fittings, combined with LED technology (Airam). Kanai’s favourite material was birch (Verso Design), and the most interesting concept was the Olokoto mini-cottage concept (Pohjois-Suomen Hirsitalokeskus).

The architect student Meri Wiikinkoski’s ‘Halo’ was the winning design in the Habitare Design Competition, as chosen by the head judge of the competition, David Van Severen. The designer Toni Kitti won the Design Your Pitch competition, organised by Aalto ENT and Habitare, while the EcoDesign award went to Aleksi Peltonen and Tomi Laukkanen. The prizes were donated by the Finnish Fair Foundation.

More information:
Habitare, communications manager Johanna Suni, tel. +358 40 515 4216, johanna.suni@messukeskus.com
*Results obtained from the Habitare visitor survey conducted by Kantar TNS on a sample of 200 people.

PRESS IMAGES: Messukeskus Mediabank: Habitare 2017 folder

Habitare, the largest furniture, design and interior decoration event in Finland, will next be held at Messukeskus in Helsinki, from 12 to 16 September 2018. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. To be held concurrently with Habitare are the Antiikki antique event, HighEnd Helsinki, and the Showroom and Forma events for professionals. | www.habitare.fi | @HabitareFair | www.facebook.com/habitare | #habitare2017 |