Helsinki Expo and Convention Centre and Mall of Tripla join forces to strengthen the attraction of the Pasila area
Helsinki Expo and Convention Centre and Mall of Tripla, which was chosen as the best shopping centre in the Nordic countries last year, are intensifying their cooperation. The proximity of two strong commercial operators aims to strengthen the amenity, vitality and attractiveness of the new city center of Helsinki, the Pasila area, in accordance with the City of Helsinki’s city strategy.
The strong Helsinki operators Helsinki Expo and Convention Centre and Tripla have started all year-round cooperation to serve their common customers in a more versatile way. Cooperation brings benefits and advantages to the customers of both operators.
Diverse cooperation can be seen, among others, in ticket benefits and trade fair offers for the customers of both operators, experiential programme surprises at Tripla and promotion points and activations inspired by trade fair themes in the shops of the shopping centre. The common goal is also to develop the accessibility of the Pasila area, for example with signage and functional parking services.
- In the neighbourhood of Tripla and Helsinki Expo and Convention Centre, one plus one is more than two. Pasila is already quite an event hub, but together we, the two landmarks of Pasila, can make the area even more pulsating and vibrant, says Anni Vepsäläinen, CEO of Helsinki Expo and Convention Centre.
- Over the past few years, Pasila has developed into an urban and lively residential area, which will further strengthen its role as a versatile service producer in the future. It is in the interest of both of us that we can offer more comprehensive experiences to consumers and develop the area to become even more unique, says Päivi Salonen, CEO of Mall of Tripla.
Events bring amenity and attraction to Helsinki
A vibrant urban culture with events, tourists and services is an important goal for Helsinki. Both Helsinki Expo and Convention Centre and Tripla are meeting places that enliven the city, where you can spend time, experience new things and enjoy services and experiences.
Helsinki Expo and Convention Centre with its restaurants and hotels is Finland’s most experiential event block, where dozens of fairs, meetings, congresses, business events and concerts are organised every year. Helsinki Expo and Convention Centre’s events bring nearly a million domestic and international visitors to Pasila every year.
Mall of Tripla, on the other hand, is a three-block complex that offers shopping opportunities in almost 250 stores, as well as hotel services, office space, apartments and a parking facility and an experience centre. Every day, tens of thousands of passengers flow through Tripla, chosen as the best shopping centre in the Nordic countries in 2022, because Pasila railway station is part of the shopping centre.
More information:
Helsinki Expo and Convention Centre, Tarja Gordienko, Communications, +358 50 584 7262, tarja.gordienko@messukeskus.com
Mall of Tripla, Marjo Hiirola, Communications, +358 40 707 6926, marjo.hiirola@malloftripla.fi
Helsinki Expo and Convention Centre
Helsinki Expo and Convention Centre (brand name Messukeskus) is Finland’s most experiential event block and the most effective encounter media. Successful meetings leave a strong memory trace and produce indisputable result. Finland’s largest event organiser produces high-quality events and rents its premises and services as an arena for various events. Events produced by Helsinki Expo and Convention Centre include e.g., Habitare, Helsinki Book Fair, Educa, FinnBuild, Matka Nordic Travel Fair and Vene Båt boat fair. Helsinki Expo and Convention Centre’s premises are used to organize guest events such as Slush, Nordic Business Forum, Assembly, the Finnish Kennel Club’s Dog Fair and numerous international congresses and business events every year. The premises include 7 halls, 40 convertible meeting rooms, 21 restaurants and the Centre’s own event hotel. The owner company, The Finnish Fair Corporation, was founded in 1919. | Messukeskus. The real social media. | Programme: www.messukeskus.com @messukeskus
Mall of Tripla
Mall of Tripla is a versatile urban center and public transport intersection located in Pasila, Helsinki. Tripla is a three-block complex that, in addition to the shopping centre, has a hotel, office space, apartments, a parking facility and an experience centre. Mall of Tripla is one of the largest shopping centres in the Nordic countries with almost 250 shops and was chosen as the best shopping centre in the Nordic countries in 2022. The leasable area is 85,000 m2. Pasila railway station is part of the shopping centre, and the centre, which celebrated its 3rd birthday last fall, has clearly established its position as the busiest shopping centre in the Greater Helsinki region. | www.tripla.fi @malloftripla
