International GOLD Excellent level SHORE certificate to Helsinki Expo and Convention Centre as the first ever event organiser in Finland

From left: Security director Mika Vakkilainen (Helsinki Expo and Convention Centre), CEO Erik Engstrand (SAFE Asset Group), CEO Anni Vepsäläinen (Helsinki Expo and Convention Centre) and Holiday Inn Helsinki- Expo Cluster General Manager Hanna Niitynperä.

Helsinki Expo and Convention Centre is the first event organiser in Finland to receive a GOLD Excellent level SHORE safety certificate. The certificate verifies first-class safety practices and risk management both at the Helsinki Expo and Convention Centre and at the Holiday Inn Helsinki – Expo hotel that it owns.

The name of the certificate SHORE is formed from the words Safe, Hospitality, Office, Retail and Exhibitions. The SHORE certificate is awarded to operators who provably have demonstrated compliance with international risk and safety standards and industry best practices. The certificate is issued by the international, independent risk assessment expert SAFE Asset Group.

– As an organisation, Helsinki Expo and Convention Centre is very solution-oriented, challenges are tackled quickly. Safety practices and risk management are exceptionally well documented. It has been great to see how convincingly Helsinki Expo and Convention Centre builds a safe event environment that meets international criteria for its customers, says Erik Engstrand, CEO of SAFE Asset group.

– We want to offer all our customers a high-quality and safe event experience. The SHORE certificate verifies our thorough work in risk management and in building a responsible business. In the current world situation, reliability and safety is a significant competitive advantage for an event house, says Helsinki Expo and Convention Centre CEO Anni Vepsäläinen.

Getting the certificate required thorough documentation from the Helsinki Expo and Convention Centre regarding safety management, measures and maintenance. The audit assessed six central areas: risk management and management system, asset protection, questions regarding visitors and guest exhibition organizers, security and crisis management and securing the continuity of business operations. During the two-day audit in June, safety practices were tested and key personnel responsible for safety were interviewed.

The SHORE certificate received by the Helsinki Expo and Convention Centre also covers the operations of the Holiday Inn Helsinki – Expo hotel. Such an extensive SHORE certification is the only one of its kind in the world. Helsinki Expo and Convention Centre owns the hotel property connected to its premises, which is operated by Scandic Hotels Oy, under the license of IHG Hotels Limited.

In the spring of 2021, Helsinki Expo and Convention Centre also received a COVID 19 certificate as the first Nordic event house in recognition of exemplary work for COVID 19 safety. The Helsinki Expo and Convention Centre also has an ISO 9001:2015 certificate for its management system and an ISO 14001:2015 environmental certificate.

Helsinki Expo and Convention Centre is a people-centred media and an event house awarded for its safety, which creates growth through authentic encounters. Finland’s largest event organiser produces high-quality events and rents its premises and services as an arena for live, hybrid and virtual events. | @messukeskus

Further information:

Helsinki Expo and Convention Centre, Managing Director Anni Vepsäläinen, tel. +358 40 040 0074,; Communications Manager Tarja Gordienko, +358 50 5847 262,

SAFE Asset Group, CEO Erik Engstrand, +46 70 720 3001, (language Swedish or English)