Habitare to take Finnish design to international markets
This year, Habitare, the leading Finnish and a major Nordic design and interior decoration event, will focus heavily on internationalisation. Over the course of the year, events presenting Habitare and Finnish design will be held in various markets, targeting media and potential new customers and business partners, as well as professional visitors. Habitare will be held at Messukeskus in Helsinki from 11 to 15 September 2019.
In 2019, in addition to the implementation of the September exposition, Habitare will focus more heavily on internationalisation, as related events will be held in major markets for both media representatives and potential customers and visitors.
“Internationalisation has a key role to play in Habitare’s long-term strategy, and it is great to see that there is increased interest in the event in the market. With Habitare, we want to make design and interior decoration available to both consumers and professionals in a sophisticated and experiential manner, and this has also sparked interest outside Finland. In addition to promoting Habitare, our goal is to present Helsinki as an interesting design destination and Finland as an attractive market for international design companies”, says the creative director at Habitare, Laura Sarvilinna.
During spring, events related to Habitare will be held in cooperation with, for example, embassies and cultural institutes in Stockholm, St. Petersburg, Milan and Tallinn. The event in Stockholm was held on 27 March at the Finnish ambassador’s residence.
“Finland and Finnish design are currently attracting more interest in Sweden than before. Positive news from Finland, including our high-quality cultural building projects and number one spot in the World Happiness Report, has garnered wide attention. This increases the country’s attractiveness – and for a reason”, says the Finnish ambassador to Sweden, Liisa Talonpoika.
In addition to destinations in Europe, Habitare continues its internationalisation towards Japan in cooperation with Helsinki Marketing. Helsinki Marketing is running a campaign in Japan to present Helsinki as a city for the good life. The campaign partners include, for example, Habitare; the Ateneum, HAM and EMMA art museums; Artek; and Marimekko. As part of the campaign, media events will be held in May and November in Tokyo, and Japanese media will be invited to Helsinki to explore it as a destination for design and well-being.
More information:
Habitare, communications manager Eva Kiviranta, tel. +358 040 775 6609, eva.kiviranta@messukeskus.com
