Habitare programme published – keynote speakers to include Cara McCarty, Noel Kingsbury and Satu Maaranen

The Habitare programme will include seven exhibitions, four thematic areas, and almost 50 performers sharing their ideas about housing, design, and interior decoration of homes and other spaces. Habitare’s keynote speakers will be the curatorial director of the Cooper Hewitt, Smithsonian Design Museum, and the International Friend of Habitare in 2018, Cara McCarty; the renowned garden designer, Noel Kingsbury; and Marimekko’s head designer, Satu Maaranen. Habitare will be held at Messukeskus in Helsinki from 12 to 16 September 2018.

Located in New York, the Cooper Hewitt, Smithsonian Design Museum is the only museum in the United States to focus solely on design and issues related to design. Cara McCarty, the museum’s curatorial director, who is in charge of the museum programme and collection, is the International Friend of Habitare in 2018, and will hold a keynote speech on the opening day of Habitare. In her keynote speech, McCarty will discuss issues related to the social impact of design and the success story of Finnish design.

The insights of the internationally esteemed British garden designer, non-fiction writer, and lecturer Noel Kingsbury have been used in the design of many green areas and private gardens around the world. He is the author of numerous books, the most famous of which are co-written with the Dutch garden designer Piet Oudolf. Kingsbury is known for his ecological and naturalistic approach to garden design. Noel Kingsbury’s keynote lecture ‘Nature in the Garden’ will reflect on the importance of nature in urban environments, and will give tips on plants that thrive in the northern climate.

The internationally award-winning designer Satu Maaranen started work as the head designer of Marimekko’s clothing, bags and accessories lines at the beginning of this year. At Habitare, Maaranen, together with the design and product development director of home products and prints, Minna Kemell-Kutvonen, will discuss the building of a strong brand identity when working with a creative team, and Marimekko’s internationalisation strategy.

Keynote speakers at Habitare Pro

Habitare Pro, Habitare’s B2B professional event, will explore the relationship of architecture, lighting and interior design with our cultural heritage and origins, in the present and the future. The theme will bring together top experts from Finland and around the world, for example, in the fields of architecture, interior design projects, and building renovation.

The keynote speakers at the event are Njusja de Gier, Bolle Tham and Martin Videgård, and Noel Kingsbury.

Kvadrat’s Vice President of Branding & Communication, Njusja de Gier, is in charge of the global marketing and design projects for all Kvadrat’s brands. In her keynote speech, Njusja de Gier will discuss how Kvadrat can remain faithful to its roots, while at the same time creating something new in cooperation with artists, designers and architects.

The Swedish architects’ office Tham & Videgård Arkitekter is known for its experimental and innovative approach. The most well-known projects by the office include Treehotel, a tree-house hotel in Harads, in northern Sweden; the Kalmar Museum of Art; KTH School of Architecture; and Moderna Museet Malmö. Tham and Videgård will elaborate on their way of working, in which a close analysis of context – the physical, cultural or ideological environment – produces multi-faceted and narrative architecture that is integrated with its surroundings and society.

Noel Kingsbury will hold a keynote-speech, targeted at professionals, in which he will discuss the methods used in what is today’s strongest trend in garden design, the naturalist approach, and the challenges that this often faces.

A strong display of young design

Habitare is an internationally significant showcase of young Finnish design. New design will be concentrated in a dedicated area, The Block, featuring young independent designers, design schools, startups, and two displays: the Protoshop exhibition of prototypes and the Talentshop exhibition of new design.

Exhibitions to complement the offering

Habitare’s special exhibitions will dig deeper into the world of design. The unique Signals trend exhibition, intended to attract international interest, will explore housing trends through presenting four alternative futures. The exhibition will be produced and curated by the trend analyst Susanna Björklund, together with the designer Sisse Collander.

Habitare will include three prize exhibitions: an exhibition by the winner of the Kaj Franck Design Prize, the fashion designer Anna Ruohonen; an exhibition of awarded entries in the Vuoden Huiput (‘Best of the Year’) creative design competition; and an exhibition of the finalist works in the Habitare Design Competition for architecture and design students.

Habi Kids, Habitare’s children’s area, will make a statement in support of children’s play spaces. The area will be designed by the artist and graphic designer Janine Rewell and the event producer Aino Heikkinen. Habi Kids will offer the little ones a play area, design and craft workshops, and a kiosk. Environmental education will feature prominently in the programme for the children’s area, conceived by, for example, the Finnish Nature Centre Haltia.

Habitare’s programme has been published at www.habitare.fi.

More information:
Habitare, communications manager Johanna Suni, johanna.suni@messukeskus.com, tel. +358 405154216
Habitare, creative director Laura Sarvilinna, laura.sarvilinna@messukeskus.com, tel. +358 405194195

Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 12 to 16 September 2018. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. The International Friend of Habitare in 2018 is Cara McCarty, the curatorial director at the Cooper Hewitt, Smithsonian Design Museum. To be held concurrently with Habitare are Antiikki, HiFi, and the Habitare Pro professionals event. www.habitare.fi | @HabitareFair | www.facebook.com/habitare | #habitare2018 |