Habitare Pro is coming – Habitare to strengthen and broaden content targeted at professionals
Habitare will strengthen its offering for professionals, combining content targeted at professionals under the Habitare Pro umbrella theme. The high-quality Habitare Pro package, tailored for design and spatial design professionals, will bring together professional content at the Helsinki Expo and Convention Centre (Messukeskus) from Wednesday 13 September to Friday 15 September 2023.
Habitare Pro includes a high-quality exhibition, an international programme for professionals, and participation solutions tailored to reach specific B2B target groups.
The Ahead area, familiar to the friends of Habitare, will continue as a high-quality meeting place for both professionals and consumers, where phenomena emerge and exciting current design is exhibited and sold. At Ahead, fresh brand stories, installations and experiential stands are presented, new concepts introduced, and products and services highlighted, all with an ambitious approach.
As part of next autumn’s Habitare, a separate Habitare Pro area will be launched at Ahead. Featuring tailored participation solutions, the area serves as a sales platform for companies that specifically want to reach trade professionals: interior designers, architects and other experts in spatial design and lighting, product designers, and designers of interior design solutions for public spaces. It also provides an effective opportunity for networking and meeting colleagues.
Habitare Pro will feature prominently in the Habitare programme, too. On Wednesday, the Arena stage programme will be held entirely in English, so that its content will better serve international buyers, visitors, and media. Professionals will also benefit from Habitare’s carefully curated exhibitions.
The interactive material library Habitarematerials will introduce visitors to a variety of surface materials. A new themed exhibition, realised in collaboration with Studio Plenty, will bring a new kind of spatial experience to Habitare. Talentshop, Protoshop and the Habitare Design Competition will showcase a new generation of designers and their product ideas. Additional ideas will be showcased in the Habitare Light lighting area, at Habitare Startup for start-up design companies, and at Habitare Choice, which focuses on the theme of responsibility. New programme ideas and a dedicated evening programme for professionals are also being planned.
Hanna Laikola to be at the helm of the Habitare Pro area
Habitare has strengthened its team by appointing Hanna Laikola as partner for the Habitare Pro content. Laikola is known for her work as a designer, event producer and consultant in both Finland and England.
“I am delighted and excited to join the Habitare team as Creative Brand Manager. It's a magnificent opportunity to develop a fresh professional Pro area and content under the prestigious Habitare brand”, says Hanna Laikola.
“Hanna’s energetic approach and deep knowledge of the field provide a great lift for companies participating in Habitare to develop and internationalise their business. Many news stories on business growth have originated at Habitare, and we want to continue to make the news”, says Tanja Pasila, business manager in charge of the event.
The Habitare 2023 theme of Together explores the contrasts of our time and emphasises the power and importance of doing things together in challenging times. “The theme resonates with people especially in this age, in which doing things together, developing, and seeking solutions generates value for the entire industry,” says Pasila.
Laura Sarvilinna will continue in her role as the creative director of Habitare to develop the event further.
More information:
Hanna Laikola, Creative Brand Manager, Habitare Pro, ext-hanna.laikola@messukeskus.com
Laura Sarvilinna, Creative Dierector, Habitare, laura.sarvilinna@messukeskus.com
Pia Sievinen, Communications Specialist, Helsingin Messukeskus, pia.sievinen@messukeskus.com
Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 13 to 17 September 2023. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. | www.habitare.fi | @HabitareFair | facebook.com/habitare | #habitare2023
