Habitare launches a new experiential concept – surface and building materials finally to be made available to all
Habitare, Finland’s leading design trade fair, will, at this autumn’s event, debut the experiential and inspiring Habitarematerials concept, enabling visitors to explore surface materials and experiment with combinations of different materials. The concept will be implemented together with NEMO architects and Avotakka magazine. Habitare will be open at Messukeskus in Helsinki from 11 to 15 September 2019.
Implemented in cooperation with NEMO architects, the experiential and inspiring Habitarematerials concept enables visitors to freely combine various surface materials and to experience the combinations of different surfaces and colours for themselves. Visitors can obtain information about the manufacturers of their favourite combinations for their acquisitions.
“Material samples are curated by NEMO architects so as to make the combinations as interesting and representative as possible. In addition to well-known manufacturers, internationally interesting innovations and lesser-known selections will be featured. The materials featured will, as it were, form Habitare’s own material library for the duration of the event”, says the interior architect Jussi Laine from NEMO architects.
Combining materials from different manufacturers is often challenging for consumers due to the difficulty of obtaining samples. However, Habitarematerials enables the combination of different surface and building materials using products from different manufacturers, leading to original solutions.
“For fair visitors, Habitarematerials is an engaging exhibition experience and an opportunity to increase their knowledge of materials: a learning experience and aesthetic experience that is shared on social media channels. The stand offers a curated and completely novel experience in which the haptic aspects and characteristics of surfaces, and factors influencing our physical living environment, are emphasised over the brand image”, says the creative director of Habitare, Laura Sarvilinna.
“Avotakka, the largest interior design magazine in Finland, was keen to participate in this experiential concept. Through this collaboration, we can provide consumers with ideas on how to creatively combine materials using their own personal and unique styles. Avotakka magazine will be featured in the section in a surprising way”, says the CMO at A-Lehdet, the publisher of Avotakka, Terhi Hauskamaa.
The list of companies to participate in Habitare has been published on the Habitare website.
More information on NEMO architects:
NEMO architects, interior architect Jussi Laine, +358 40 5481 093, jussi@nemoarkkitehdit.fi
More information on Habitare:
Messukeskus, communications manager Eva Kiviranta, tel. +358 40 7756609, eva.kiviranta@messukeskus.com
Habitare
Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 11 to 15 September 2019. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. The International Friend of Habitare in 2019 is Alberto Alessi. To be held concurrently with Habitare are HiFi and the Habitare Pro professionals event. | www.habitare.fi | @HabitareFair | www.facebook.com/habitare | #habitare2019
