In a globalising world, we have a growing appreciation for our own roots and an interest in the origins of things and in other cultures. The Habitare 2018 theme of Roots will bring out and highlight the authenticity and personality of things. The Habitare exhibition design, conceived around the theme, will be by Mattila & Merz. The theme manifests itself in the exhibitor stands and the programme at Habitare, to be held from 12 to 17 September 2018.
Establishing values and acting in accordance with these values is emphasised in today’s increasingly unpredictable world. We are increasingly aware of the ethical implications of our purchasing decisions, and we value authenticity and transparency. Companies increasingly seek to differentiate themselves from the competition through personal and human branding and values.
“In design, authenticity and truthfulness mean that things can also be rough, unfinished, odd, and random. Creativity triumphs over obeying the rules, and this is something that we encourage each Habitare participant to embrace”, say the designers of the theme, the trend expert Antti Rimminen from Urban View, and the culture and fashion editor Mia Dillemuth.
Instead of stereotypes, people seek more diverse ways of portraying themselves. Identity is no longer a permanent, unchanging concept, but a person or a company can incorporate several different facets.
“Multiculturalism is about communicating between different cultures, but also about understanding that our own roots extend beyond national boundaries. When viewed from a global perspective, we are, in the end, similar, wherever our roots are”, says Dillemuth.
Exhibition design to be conceived by Mattila & Merz
The exhibition design for Habitare’s Ahead area will be by the design and architectural office Mattila & Merz. Drawing on Finnish roots, the design evokes open-air dance pavilions and village halls.
Messukeskus, communications manager Johanna Suni, tel. +358 40 515 4216, email@example.com
Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 12 to 16 September 2018. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. The International Friend of Habitare in 2018 is Cara McCarty, the curatorial director at the Cooper Hewitt museum. To be held concurrently with Habitare are the Antiikki antique event, HighEnd Helsinki, and the Habitare Pro professionals event. www.habitare.fi | @HabitareFair | www.facebook.com/habitare | #habitare2018 |