Description of the Finnish Fair Corporation’s Register of Bloggers

Personal Data Act (523/99), sections 10 and 24
Created on 28 April 2014, updated on 5 October 2015

1. Controller
Finnish Fair Corporation (name used in communications: Messukeskus)
Messuaukio 1, P.O. Box 21, FI-00521 Helsinki
Tel. +358 40 450 3250
Fax +358 9 142 358 Business ID: 0116322-3

2. Person in charge of the data file
Tarja Gordienko, Communications Manager, Finnish Fair Corporation, Communications, tel. +358 40 450 3250,

3. Name of the data file

Register of Bloggers of the Finnish Fair Corporation

4. Purpose of the data file/processing of personal data

The Register of Bloggers of the Finnish Fair Corporation is used for
a) accrediting bloggers who visit trade fairs
b) providing information on events organised by the Finnish Fair Corporation and managing relationships with bloggers
c) estimating the number of bloggers who have visited Messukeskus.
Using the Register of Bloggers for providing information on events means sending bloggers information on fairs, requests for cooperation and invitations to various events.

5. Contents of the data file

The following is collected as mandatory data:

  • Name of the blog
  • Web address of the blog
  • Themes discussed in the blog
  • Views per month
  • Frequency of updates (once a week or more frequently/a couple of times a month/once a month or less frequently)
  • Social media channels related to the blog and the number of followers/likes they have
  • Permission to disclose contact details to exhibitors
  • Contact details (name, e-mail address, telephone)

The data is not disclosed to third parties without the blogger’s consent.
The description of the data file can be accessed at the Press Centre of Messukeskus and online at

6. Regular sources of data

The data is recorded in the system when a blogger applies for a blogger pass using an online form. Accredited bloggers receive a badge from Messukeskus, entitling them to visit exhibitions organised by the Finnish Fair Corporation. Entrance is free for accredited bloggers.

Blogger accreditations are recorded in a database in conjunction with every event, and the database can be used for events organised by the Finnish Fair Corporation at its discretion. Bloggers can prohibit the use of their personal data for purposes other than accreditation for fairs.
Data provided by bloggers themselves can also be collected for the register from blog pages, for example.

7. Regular disclosure of data and the transfer of data outside the EU or the EEA

Data is not disclosed.

8. Principles of data security

Only designated employees of the controller and employees of companies working on behalf of the controller can access the system containing personal data and make changes to the data. Employees may use the data only to the extent necessary to perform their duties.

Employees who process personal data are bound by a duty of confidentiality. Data is disclosed to third parties only if there is a duty of notification prescribed by law, such as a request made by a customer or a statutory request made by the authorities. The system is protected by technical means.

9. Right of access

Everyone entered in the register has the right to access their personal data and receive copies of the data. A request to access the data must be submitted in writing and addressed to the person in charge of the data file (see section 2).

10. Rectification of data

The controller shall, on its own initiative or at the request of the person entered in the register, rectify, delete or supplement any personal data contained in the register that is erroneous, unnecessary, incomplete or obsolete with respect to processing. In order to rectify the data, the person entered in the register must contact the person in charge of the data file (see section 2) in writing.

11. Right to prohibit processing

A person entered in the register has the right to prohibit the controller from processing their personal data for the purposes of direct advertising, distance selling, other forms of direct marketing, market research, opinion polls, public registers or genealogical research. The prohibition must be submitted in writing and addressed to the person in charge of the data file (see section 2).

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