MEDIA INVITATION I Habitare 11–15 September 2024

MEDIA INVITATION

The leading furniture, design and interiors event in the Nordics, will be held at the Helsinki Expo and Convention Centre from 11 to 15 September 2024.

Habitare showcases everything current in the fields of design and spatial design, sparking discussions. The event showcases new and old, highlights different styles, takes a stand, and looks to the future.

The Habitare 2024 theme isLayers. The theme treasures and explores the layered and lived-in feel of homes, spaces and objects. It reminds us of the cyclicity of design, the revival of styles, and how old and new exist side by side every moment.

Habitare offers a place to explore layers, sense the spirit of the times, watch, listen to discussions and ask questions, participate in workshops, gain insights, and meet industry people and creators behind it all. Over 400 unique companies and 100 speakers will be involved.

This year’s new features include the Theme Exhibition and its associated deep-dive discussion stage, providing additional places to listen and ask questions alongside the main stage.

Welcome to Habitare!

Keynotes of Habitare 2024 at Main Stage: 

• Keynote x Fredrik Paulsen: About life, craft and finding joy (en) – Swedish designer Fredrik Paulsen, known among others for his collaboration with Vaarnii, talks about creating his own contexts in which to work, the importance of trusting your gut, and not taking yourself too seriously. / Wed 11 Sep at 11:00
• Keynote x Rikke Frost: Minimal – Magical – Mindful (en) – Danish designer Rikke Frost creates long-lasting, sustainable solutions for clients worldwide. Her works reflect a commitment to relevance, function, and human-centred design, and cherish exceptional craftsmanship. / Wed 11 Sep at 14:00
• Keynote x Sanna Wåhlin, Interior Architect and partner, Note Design Studio: The Layers of Collaborative Design (en) – Swedish Note Design Studio consists of many people, with a range of different competencies and know-how. They build their projects in layers, in which they all are creators and thinkers adding to these layers, from the overall concepts down to the smallest detail. / Thu 12 Sep at 11:00
• Keynote x Alex Mustonen, co-founder of Snarkitecture: Moments of Connection (en) – Alex Mustonen, who has roots in Finland, is one of the two founders of the cult New York-based studio Snarkitecture. Snarkitecture has designed a chair, launched in spring 2024, for the Halikko-based company Made by Choice. Called Lieksa (after the Finnish town), the chair honours Mustonen’s roots. Mustonen will discuss the approach and work of Snarkitecture. With a focus on sensory experience, the studio works across scales and typologies, including retail, hospitality, residential, collectible design, and object collaborations. With an ethos of “not art, not architecture” and a methodology that challenges conventional approaches to materials and structures, our team thrives on creating environments and moments that invite people to explore, play, and reflect. / Fri 13 Sep at 11:00
• Keynote x Margrethe Odgaard: Sensory Colour Compass – Colours are a powerful motivator, and the use of colours in architecture and design goes far beyond their decorative value. When we increase our understanding of the sensory effects of colours, we will simultaneously strengthen the ability to create relevant and stimulating environments. / Sat 14 Sep at noon

Other picks from the programme:

• The New Aesthetic of Sustainability (en) – The forest is changing in light of industrialisation and climate change, which calls for a more responsible use of wood in furniture and interior design. Artek managing director Marianne Goebl, Vaarnii co-founder and CEO Antti Hirvonen and interior architect and designer Joanna Laajisto discuss how to embrace the variety and honest beauty of the forest to establish a new aesthetic. / Main Stage, Wed 11 Sep at 13:00
• Palimpsest: Building new layers of culture and place in the Nordic region x Noaf Yaffe, partner, Steven Holl Architects (en) –Steven Holl Architects has been working in Finland for over 25 years, since the opening of Kiasma in 1998. Noah Yaffe has led the realisation of three landmark projects in the Nordic region, including the residential building Meander by Steven Holl and Newil & Bau in Helsinki, opening in autumn 2024. He will speak about the influence of the region’s history and culture on SHA’s projects, as well as its impact on the studio’s growth and design approach. / Main Stage, Fri 13 Sep at 15:00
• The Art of Dreaming by Marie Olsson Nylander (en) – The super-popular Swedish designer, Marie Olsson Nylander, known from the TV show Dream House in Sicily, shares a story about how it all began and the power of dreaming. / Main Stage, Sat 14 Sep at 14:00

See the full programme, exhibitors, exhibitions and more: https://habitare.messukeskus.com/en/

Media accreditation 

Accreditation requires a valid Journalists’ Union membership card or similar proof that you are a media representative and working at the fair. Present the card at the Press Center, where you will receive a PRESS pass. Please note that do not send passes by e-mail.

Accreditation: https://www.messukeskus.com/en/for-media/accreditation/

Parking is free of charge for accredited media representatives. When you arrive at the Helsinki Expo and Convention Centre, please provide your car registration number at the media registration desk. 

Media center

Opening hours of Media center: Wed 8:30–18:00, Thu 10:00–19:00, Fri 10:00–20:00, Sat–Sun 10:00–18:00.      

The Media Center is located near the southern entrance, on the second floor. Always arrive at the fair via the Media Center, unless you have received a PRESS card in advance.

Press releases and images

Press releases: https://www.messukeskus.com/en/for-media/newsroom/?events=2056

Images of Habitare: https://mediabank.messukeskus.com/kuvat/Habitare/

More information

Pia Sievinen, communication & brand, Habitare, tel. +358 40 559 9155,pia.sievinen@messukeskus.com

Habitare, the leading furniture, design and interiors event in the Nordics, will be held at the Helsinki Expo and Convention Centre from 11 to 15 September 2024.| habitare.fi | @habitarefair | #habitare2024