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For Exhibitors Guidelines and permissions How to update your profile?

How to update your profile?

How to log in?

Log in to the company profile management through eMessukeskus, the Exhibitor Service Online. More information about the accounts and log in process to eMessukeskus can be found from Info-page.

How do I navigate to company profile management?

  1. Log In to eMessukeskus and select the event you want to edit.
  2. Select the “Market your participation” tab and select “Update company profile”.

Your profile page is visible on the event site after the profile page is saved for the first time.

Menu items and basic navigation

Main menu is located on the left side of the window. Menu has following sections:

  • Media where you can upload and manage images and files
  • Profile pages where you can manage and edit your profile page content
  • Catalog items where you can manage and add catalog items

  • Chat Inbox where you can manage and answer to questions sent in Chat
  • Suomeksi / In English changes the UI language

If you change the UI language it has no affect on the content displayed on the event site to the users.


Profile pages

Profile page consist of four sections.

  1. HERO ELEMENT: On the top of the page, general information is shown as a Hero element. Information to Hero is added in form fields in Admin.
  2. FREE CONTENT: Free content is added to pre-defined content elements. You can add as many elements as you like and change the order.​
  3. OFFERS: All the offers you add to catalog are shown on profile page. The catalog is also a separate page on the site that contains all catalog items.
  4. PROGRAMME: Programme content is shown on the bottom of the page. The visibility of the programme depends on the event and might not be available.

How to edit profile page

General information

  1. NAME THE PAGE: Give a name to your profile at the top of the page. The name is visible in the service and acts as a search parameter.
  2. ADD GENERAL IFORMATION: Add general information such as description, contact person info and image.
  3. SELECT CATEGORY:Select a profile category on the right side menu. Categories are shown on the company list page.

Add content to profile

You can create the free content section using ready-made content blocks and arranging them in the order you want. If you want to remove an element, press the “-” button on the title line of the element

TEXT & PHOTOS: Enter text and upload images. Images are shown with 660 px width on the page. Image height is not cropped. Amount of text is not limited. You can format text e.g. paragraph styles, text styles and lists.
LINKS: You can add a link from link button. You can add links to external sites and to documents.
VIDEOS: If you want to embed videos to the page, use a ”Video and text” element. You can add videos from YouTube and Vimeo. Add video url to the “Video URL” field. If you do not have videos uploaded to video services, you can link the video file directly to the page.

Save changes and publish pages

When you want to save the changes added to the page select “Update” on the right side menu. Remember to save changes every time you update content!

The page is published automatically. If you want to remove the page from the event site change the status of the page to Draft. When you want to publish the page again change the status to Published.

You can preview your page by selecting “View profile page” from the sidebar navigation on the right.


Catalog

  1. Add the name to your item at the top of the page.
  2. Fill the form details:
  • Description
  • Price and Original Price *
  • Valid from and to dates
  • URL where you want to direct the users
  • Image

* If your item does not have a price, you can leave price and original price fields empty

** If price and original price are equal leave original price empty

*** If you enter Price and Original Price,  discount percentage is displayed automatically on the event site.

How to publish catalog items

  1. Publish the item with “Publish” button on top right menu
  2. After the item is published, select offer category from right side menu.

Tips

This is how you make your profile site stand out!

Set your goals

As an Exhibitor, you want to stand out from the crowd and to be remembered by the visitors. Then you should think about what you want the visitor to do straight after they have visited your profile page. Do you want to direct them to an article, a useful guide or to your webshop?

Clarify topicality and customer benefits

For you to succeed online, you need to combine the elements of traditional event marketing and content marketing. The content needs to be relevant, benefit the visitor and targeted. So don’t just be content with uploading your logo and generic business presentation. Engage your visitors with interesting offers and interactive content. Tip! You can update your profile page and catalog item whenever you want!

Tips how to utilize the profile page

Chat: You can’t be available all the time and answer chat messages instantly. Add a text to your profile page and tell when you are going to be answering chat conversations. You can turn off the chat when you are not available.

Online meetings: If you want to meet people online use your existing online meeting tools. For example, if you want to meet online, paste the meeting link to the chat message.

Public online presentations: Just like with online meetings, you can use your existing tools. Book a meeting time from your calendar and present the links on your profile page. That way visitors can join your Teams, Meet or Zoom presentation.